If you are a business and you are currently not on Facebook, well here's another reason to be. According to eMarketer.com over half of online shoppers are already on Facebook. They are social network users friending brands or, joining as Fans. They are looking to get good deals, discounts, coupons and find out what other people are saying about the products.
As a retailer, you just cannot afford not to engage in the new world of social media marketing.
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