Friday, November 19, 2010

Facebook Takes Top Spot For Online Ads

With so many choices and such limited budgets especially for small business, it seems like a bewildering task to decide where to advertise. But not anymore.  Facebook has taken the top slot when it comes to online advertising producing 297 billion online display ad impressions last quarter alone. According to Comscore, Facebook delivered almost 1.3 trillion display Ads during this period.

Yahoo took the second spot, with 140 billion impressions and 11% of the market, while Microsoft ranked third, with 64 billion hits and a 5% share. It seems everyone is chasing Facebook's success.  So if you haven't launched a Facebook Page, then you are missing some serious opportunities in the online space. And if you already have a Facebook Page, it's time to start experimenting with some Ads.  You don't need huge budgets.

A small business can experiment with just a few hundred dollars by being very selective and targeting relevant demographic groups.  For example, you can target by location, age, interests and various other target filters. When you consider that your audience is likely to have a smartphone, Facebook offers you mobile advertising that can really be effective for capturing potential customers in your neighborhood at precisely the moment they are seeking to buy a product or service. This is a much less crowded space for advertisers than traditional forms of advertising.

For more on how to create a social media campaign strategy, read "Social Media Marketing For Small Business", a step by step guide, by Audrey Peters.  Available on Amazon Kindle and iPad in the iBookstore. Post a comment or question here or, contact me directly.


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