Monday, January 3, 2011

Ford Launches Sync Destinations

The Ford Motor Company has launched a new App called Sync Destinations. This is not just another navigation App, and there are many free Apps for both iPhone and Android smartphones already available. Sync Destinations is special because it is designed to work not just on the handset but also with its Synch in-vehicle operating system, providing seamless synchronization between the smartphone app and the car’s onboard navigation system.

On the phone, the user can search locations and map routes and save those destinations for future reference. Once the user enters their car, the app instantly links with Ford’s on-board navigation system. The system not only uploads the saved destinations but extends the nav system’s more sophisticated functionality to the app. Now the user can access the destinations through voice commands and receive turn-by-turn directions. The app also uses real-time traffic and weather data to adjust routes which is really useful in major city centers. It will even give you a suggested time of departure to make your destination on time.  Now that's really useful.

Ford has really thought about the consumer in developing this technology.  It's perhaps one of the reasons why this car manufacturer has survived the auto industry downturn without needing a bail out.  Sync Destinations is available on all the major smartphone platforms including iPhone, Android and Blackberry. Ford will be showing off its Sync platform at CES, Las Vegas next week.  

Hard to imagine this kind of technology would be at our fingertips 10 years ago!

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