Monday, September 13, 2010

60% More Apps Downloaded On iPhone Than Android

Apple seems to be winning the Apps war while Android as an operating system is winning in terms of shipments (but that's apple and oranges - excuse the pun).  There are so many Android phones now available but only ONE iPhone.  Users of iPhones seem to be downloading about 60 percent more Apps than their counterparts on Android, according to a recent survey by Nielsen among 4000 users.

On average, iPhone users have 40 Apps installed.  They can range from organizing tools, social media, games and many shopping type Apps too.  Look up "groceries" and you'll see many Apps available.  It is this type of practical App that appeals to non-techies and everyday consumers who are finding they can organize their lives better. Rather than writing a grocery list on paper, you can do it via an iPhone App.  (However, I was using SplashShopper on myPalm Treo years ago and it did the job just fine.)

Android users are downloading on average, 25 Apps, while on Blackberry it's about 14 Apps.  The breakdown of iPhone Apps by category was found to be:
- 61% games
- 55% weather
- 50% mapping, search
- 49% social networking
- 42% music
(Source: Nielsen) 

Since there are around a 1/4 million iPhone Apps now available, it is not surprising that iPhone users have downloaded 60% more Apps than other smartphone users.


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