Tuesday, September 21, 2010

BMW Brings in-Car Apple Connectivity



BMW will be showing its Apple integration through its iDrive connectivity at the 2010 Paris Motor Show.  iDrive brings a familiar interface to Apple users whether iPad, iPhone or iPod owners because it essentially reverts to your existing iPhone interface. BMW is not making its drivers learn another interface.  It's as easy as plug and go. You'll be able to access all of your stored music - Play lists, as well as features such as text-to-speech memos, messages and emails.

For iPad owners, there's something a little bit special; it's an iPad holder which affixes to the back of a headrest, is pivotal and will have wi-fi connectivity.



And if you have older iPhones, BMW has not left those users behind.  What's special about the in-car connectivity is that iDrive is the central dashboard control centre for all sorts of functions including navigation systems, and now a specific Apple interface.  It's neat and it's simple.  Just plug in your iPhone, iPad or iPod and your are good to go.

It's just one more reason to be an Apple rather than Android user.  The "ultimate driving machine" just added another notch!

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