Monday, April 5, 2010

Mobile Marketing Comes of Age

It's time to start thinking about mobile marketing for your business.  Analyst group, Gartner, predicts that by 2013, mobile phones will overtake PCs as the most common web access device worldwide.  The mobile phone channel is not one a marketer can afford to ignore.  
There are two main reasons driving this trend:
1. a whole generation of consumers have grown up with mobile and,
2. it allows for a more personal engagement between the marketer and consumer.  

One of the challenges is to overcome the intrusion of privacy, so it is important to always get the consumer's permission by opt-ins.  

We already know from many data sources, that consumers are accessing social media sites from mobile devices at an increasing rate in a desire to be always connected.  Therefore it makes sense to consider mobile marketing as part of an integrated marketing strategy, complementing other online and offline efforts.  My advice would be to start experimenting.  Mobile marketing should not replace what you are already doing online, but compliment it.

If you've had good or bad experiences....start the conversation.


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