Tuesday, May 18, 2010

Location Based Apps And Ads On the Rise

Mobile users in the 25-34 year age group use location based mobile services at least once a week according to a study by the Mobile Marketing Association.  The most common reasons are to find nearby stores, their own location on a map, other navigation services and to find family and friends who might be logged into location based apps.  

Location based Ads seem to be of less interest, but if it is more relevant and likely to be linked to a location, 38 percent of users said they would be more likely to click on a mobile Ad. 

So it's all about targeting to users!  

In this still relatively untapped market, there is significant potential for Advertisers to implement location based Apps that are relevant.  eMarketer predicts that the U.S. mobile ad market will reach $593 billion this year.   

Europe currently leads in smartphone mobile application downloads worldwide, with North America coming in second, trailed by Asia-Pacific. However, by the end of 2011, accelerating growth in North American mobile app downloads will push it ahead of Europe, whose growth curve is expected to flatten, according to ABI Research.


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