Monday, October 4, 2010

How Mobile Apps Can Help Sell Homes

In an economy filled with bad news, it is refreshing to see a Mobile App that is actually helping to sell new homes. The Real Estate industry has been so far behind the curve in using technology in the sales cycle in general, indeed this App has existed for about a year now.  So why the sudden interest?  Perhaps the tight market conditions have actually forced the industry to look to new ways and new tools. 

Sales Simplicity's CRM and e-marketing mobile application for the builder and developer, was released about a year ago. In particular, it helps facilitate the closing of a deal especially on weekends when the sales manager is not around and yet it is the prime time for buyers who are looking at homes with their sales agents.

Here's how it works.
When the contract is drawn up at the office, it is sent to the home builder's sales manager and usually that's it until Monday morning.  With the Sales Simplicity smartphone App, this sales contract can now be sent immediately to the sales manager's smartphone - no matter what he is using, iPhone, Android or Blackberry. The data includes the notes on the back-and-forth negotiations and the builder's sales manager can see the margins, so that he can make an informed decision on whether to accept or counteroffer without having to be at the office.  Of course the system has built in confidentiality so only the sales manager can see the margins, but the agent and buyer cannot.  The App tracks all this back and forth negotiations, essentially keeping track of workflow for records management, until a deal is reached.  

So when homebuilders aren't around at weekends (prime house shopping time), Sales Simplicity permits the selling and deal closing to continue.  In a difficult market such as we are in, this App can make all the difference to sales.  Perhaps the down market has forced real estate companies to look at new ways to increase sales.  What we now need to see is more real estate brokers adopt mobile Apps to help push sales of existing homes. The consumer has been ready for some time.  

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