Tuesday, October 26, 2010

Mobile Marketing Expenditure Set To Double in 2011


According to a recent study by e-marketer, mobile Ad spending is set for record growth in 2011 to $1.1 billion.  Of course the economic recovery has something to do with this but, it is more likely attributable to the surge in smartphone sales from Apple and Google. Over 55 million people in the U.S. now own a smartphone and sales are continuing to grow.

Each business sector will need to evaluate how it can take advantage of getting in front of the mobile user, whether it's merely making your website more accessible for the smartphone, iPad or, a specifically designed App.  For example, Amazon announced just today, a new App called Windowshop for the iPad, optimized for the touchscreen. It's a much quicker and easier way to browse the products in their store, by reducing the number of clicks to get to relevant information.

Other sectors like real estate, are way behind the curve and are only just beginning to look at the mobile sector and the mobile consumer.  While geo-location Apps provide rich marketing opportunities, just applying a text number to the 'For Sale' sign of a home is the simplest way to engage in mobile marketing and connect with home buyers.  Mobile marketing is direct response oriented and  doesn't have to cost a lot. When combined with social media campaigns, your business can start to see results pretty quickly.

For more on how to develop a social media marketing campaign for your business, read Social Media Marketing for Small Business, available on Kindle and iPad.

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