Friday, October 29, 2010

Wi-Fi Access For London Commuters - Great for The iPad

Wi-fi access for commuters seems like a no brainer.  Britain is beginning a six month trial in London that is sure to please daily commuters, especially if you have an iPad.  The days of printed newspapers, as we already know,  is dwindling rapidly everywhere.  The iPad has however given new life to print media and as recently reported, the The Financial Times has turned a profit from advertising on its iPad format.  The next piece of the puzzle was accessibility on a train with a reliable wi-fi system. The London trial is funded by British Telecom but access will be available to other cell providers and customers.

Fast forward to 2012 and the Olympic Games in London and now it starts to get really interesting. We know from the Vancouver, Canada, Winter Olympics as to how successful the Internet was globally. (More than 1.25 million downloads recorded for the official mobile spectator guide.) But with so many people carrying wi-fi enabled smartphones these days and growing, the next Olympic Games is likely to break even more new ground in terms of online accessibility and social network interactivity - live.

Glasgow, Scotland, has actually launched wi-fi access on the rail network today, providing free travel information but also enabling free access to Skype for calls.  Now the business traveler can truly be more productive and utilize that previously wasted time (or was it catch up sleep time?).

Many cities throughout the UK will provide participating venues for the Olympics. It certainly looks like a gear up for wi-fi and mobile access to the games, which will open up massive opportunities for advertisers in 2012.


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