Thursday, August 26, 2010

iPad Going To Law School

The adoption of the Apple iPad as an educational tool was inevitable, based on its price, size and mobile ease of use. We've already seen a few educational institutions such as, Stanford School of Medicine include a free iPad in its welcome kit, so why not Law schools? The Monterey College of Law in California is the first law school in the U.S. to adopt the iPad as part of its curriculum. The College is running a pilot program developed in association with BAR BRI, the country’s largest bar exam review company, that will provide every law student with an iPad.

It's interesting that both medicine and law have been sectors of industry that have really lagged when it comes to adoption of computer technology.  Now suddenly, they are using the most leading edge devices bringing real productivity.  

With so many students now combining full time-work with part-time education, especially online courses, the iPad becomes a useful productivity tool that helps balance work, study and home life. It's far easier to carry around an iPad and use break times during the day to continue education online. 

Apple was always popular in the education sector and targeted specific programs for students in terms of price.  The strategy of acquiring young users who would transition to further Apple products as they grew older has worked well for Apple.  (Once you use a Mac - you're usually smitten and no going back to Microsoft.) Now, the younger demographic are also smartphone users, so if the iPad is a new introduction to Apple, expect more iPhone sales.  

Educational institutions are also offered a volume purchase discount on most Apple products, including the iPad.  As for netbooks - why bother?  All the netbook manufacturers are scrambling to launch their own version of an iPad.  But this train has already left the station!

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