Wednesday, August 18, 2010

One Of The Best iPhone Apps For Busy Moms

The smartphone is coming of age and becoming an integral part of our lives, whether you're a business executives or a busy mother trying to juggle your family's grocery shopping and planning healthy meals.  One of the most practical Apps around has just been launched by Rachael Ray (Food Network personality) for the iPhone, called "Tasty Bytes".  It includes a 200 recipe database and combines a shopping list feature, that basically takes the ingredients from the recipes you select and converts it into a shopping list.  Getting your food shopping this organized makes it a breeze to eat healthy.  And who takes a recipe book with you when shopping or forgets the list at home? 

The App is only $1.99 in the iTunes store.  Other nice features are the ability to email a recipe, search the database by meal type, holidays, cooking style and even ingredients.  This is just one simple way that the smartphone, in particular the iPhone with over 200,000 Apps, is able to bring organization into our lives and transform daily tasks into something a little bit more creative and exciting.  I'm sure there will be other celebrities that follow suit with their own App,  but the key is to provide something a consumer really needs and that enhances their daily life.  

With a food/recipe and shopping list App, marketers and retailers can find ways to add mobile marketing, location based coupons, and even combine social networks into the mix, so you can also tell your friends about your recipe or even share a menu.  


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