Tuesday, August 31, 2010

Reward Cards On Your iPhone

Carrying all those membership store reward cards has always been inconvenient. With CardStar's iPhone App, you can now access all your scannable cards, deals and retailer information from your smartphone. No more searching for the right card at check out or finding you left it at home. The App gives you realtime access to coupons and special offers.

It works by entering one membership number into CardStar's website which creates a digital card. The App basically consolidates all your cards in a mobile App eliminating the need to search for special deals every time you are in a store.

Retailers participating in this program include, CVS, BestBuy, PetCo and about 2,000 more merchants. When you are in a store, all you do is access the App to see what's on offer. Clearly geo-targeting is an intrinsic part of the application. From the retailer's perspective, this kind of App helps foster customer loyalty and engagement in the shopping experience, and a ton of analytical data too.

The App is also available on the Android and Blackberry platforms and Verizon recently invested $400,000 in Cardstar. We can expect to see more developments in the mobile wallet and mobile payments space too. Verizon is in fact teaming up with AT&T and T-Mobile to test a mobile payment service that will allow customers to pay directly via their smartphone. That certainly suggests that cellphone companies know mobile marketing and mobile Apps are the future.

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