Friday, August 13, 2010

Mobile Marketing Budgets Set To Explode In 2011

A recent survey by the Mobile Marketing Association (MMA) predicts that mobile marketing budgets will double in 2011. Mobile marketing spend is still a small piece of total advertising expenditure, at $2.3 B but those surveyed indicate expenditure is likely to top $5.5 B next year. This is hardly surprising since smartphone sales are already beginning to replace older basic cell phones as contracts expire. The consumer sees a value in spending $199 (price point for the best smartphones) today, as opposed to two years ago.
  • Mobile websites and apps are expected to become more popular as well, with anticipated adoption rates of 83 percent and 71 percent, respectively. 
  • The MMA also anticipates marketers will invest more in location-based features - in fact this is the area of biggest growth. 
  • SMS appears to be in for an increase of 141 percent in spending. 
  • Spending on mobile video is expected to increase by 137 percent. 
The drivers in the marketplace are the continued release of Android phones and the Apple 'effect' - the iPad and iPhone 4.  The drivers in the retail sector is the desire to capture 'first mover advantage' and increase the engagement with customers, according to a Forbes Insight Study in July 2010.  Even a small business can utilize mobile marketing with a minimal expenditure using Google Mobile AdWords.  

For more on Social Media Marketing for Small Business, check out the iBookstore. 


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