Apple does it again. We saw the rush to buy the iPad as soon as it became available and now the same thing is happening today with pre-orders of the iPhone 4, crashing both Apple and AT&T websites. You might think why, since it's just another iPhone update, right? Clearly this is a super smartphone that has captured the attention and desires of the consumer. But why the stampede? The consumer recognizes this is a major upgrade to an already successful product. The iPhone 4 in fact comes with about 100 new features, let alone 200,000 Apps available, and a billion already downloaded.
From 6.30 a.m. EST today, the Apple website was buckling under the demand of pre-orders. The situation wasn't much better at the AT&T website that was also taking pre-orders and upgrades for AT&T customers. And if you think things are better at the retail bricks and mortar stores, think again as long lines have formed.
Just a month ago, Apple surpassed Microsoft to take the lead as the biggest computer company in the world (based on market capitalization) and largely due to the 2 million iPad sales in just 8 weeks. If today's consumer demand for the latest Apple product is anything to go by, we can expect Apple to maintain its lead.
Update June 16th: 600,000 iPhone's were pre-ordered on day one, 10 times higher than the 1st day for the 3GS!
Update June 16th: 600,000 iPhone's were pre-ordered on day one, 10 times higher than the 1st day for the 3GS!
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