Tuesday, June 15, 2010

Apple iPhone 4 Already A Huge Success On Pre-orders

Apple does it again.  We saw the rush to buy the iPad as soon as it became available and now the same thing is happening today with pre-orders of the iPhone 4, crashing both Apple and AT&T websites.  You might think why, since it's just another iPhone update, right?  Clearly this is a super smartphone that has captured the attention and desires of the consumer.   But why the stampede?  The consumer recognizes this is a major upgrade to an already successful product.  The iPhone 4 in fact comes with about 100 new features, let alone 200,000 Apps available, and a billion already downloaded.  

From 6.30 a.m. EST today, the Apple website was buckling under the demand of pre-orders. The situation wasn't much better at the AT&T website that was also taking pre-orders and upgrades for AT&T customers.  And if you think things are better at the retail bricks and mortar stores, think again as long lines have formed.  

Just a month ago, Apple surpassed Microsoft to take the lead as the biggest computer company in the world (based on market capitalization) and largely due to the 2 million iPad sales in just 8 weeks.  If today's consumer demand for the latest Apple product is anything to go by, we can expect Apple to maintain its lead.

Update June 16th:  600,000 iPhone's were pre-ordered on day one, 10 times higher than the 1st day for the 3GS!


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