The main reason why small business fails at social media marketing is: they just don't know where to start! Plunging in is not a strategy and while it does not cost you money to launch into social media marketing, in the long run it will cost a lot of dollars if you are not seeing results. Just as with traditional marketing, you need to have a clear strategy, a defined campaign with objectives and discipline to test, measure and tweak. You need to ask yourself some simple questions: are you looking to create awareness, build an image or brand, garner loyalty or, are your expectations sales leads? Depending on what your objectives are, you can select the medium that works best for you.
Trying to do it all in a haphazard, unstructured approach is likely to fail and cost you time and money. Social Media Marketing for Small Business is a valuable guide that walks you through the steps, pitfalls and the 'how to' set up a weekly plan. Click here for more information:
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