Monday, June 21, 2010

Location Based Smartphone Tourist App For Cruising


The PPI Group is well known for providing cruise ship guests with in-depth knowledge of the shopping opportunities in the ports of call during their cruise vacation. The Company has partnered with CellFlare to create an exclusive mobile device app for its on-board guests who have a smartphone. Cellflare's Mobile Proximity Marketing feature will push real time content to cruise guests in their ports of call (as long as consumers have opted-in). 

Kelvin Edmondson, Cellflare's International Business Manager said: “we believe mobile marketing is definitely the wave of the future. With the proliferation of smart phones, carrying around large port maps, shopping books, coupons and flyers along with your beach bag can be cumbersome. All the information on the Port of Call will be available on the mobile device, targeted when close to a recommended retailer". 

Who needs coupons and maps when traveling when all you have to do is download a free app and have the information in your hand, together with a GPS map, especially in a foreign city? PPI will also provide you with other useful tourist information such as: the port history, culture and the logistics of getting around town. So know you have a tourist guide as well as coupons in a very cool application. PPI will operate this port shopping program at many locations including Alaska, Caribbean, Bermuda, Canada, Mexico, South America, Europe and Hawaii. 

It's like having your very own personal concierge service go with you around the world. If there was ever a need to get a smartphone, this is one of those must have apps if you are planning to go on a cruise.

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